Ashton Kutcher is looking for love online in a new ad campaign for Popchips.
The "Two and a Half Men" plays four characters seeking romance on a fictitious dating website.
The ad tells viewers to find their "perfect match at worldwidelovers.com," which actually redirects to the brand's' Facebook page.
Ashton In Brownface Angers Some...
Some fans are criticizing the brown makeup and stereotypical behavior in the spot.
New York writer/entrepreneur Anil Dash called for an apology from Popchips, Kutcher and others associated with the ad.
Brooklyn-based hip-hop group Das Racist urged people to contact the company in protest.
The ad is one in a series of Kutcher portraying a number of caricatures, including a bearded redneck, a dreadlocked British hippie and a pony-tailed German fashionista.
Popchips claims that the ad campaign wasn't intended to offend.
Theys a the "four characters were created to provoke a few laughs... and never intended to stereotype or offend anyone... We hope people can enjoy this in the spirit it was intended."